Choosing to crowdfund a start-up is no small decision. Not only do you have the challenge of investing all the necessary time and resources into the product itself (in our case the MURO busy boards) but you’ve got the mammoth task of leading complete strangers to your campaign and tempting them to make a pledge! For those who are knew to marketing (hands-up fellow inventors!) crowdfunding is a risk. But we believe it’s one worth taking if it means funding your dream and staying in control of it. Kickstarter, thanks for the opportunity – here’s why we picked you:
1. Largest reach
Let’s face it, as those who want to get their projects funded, we want as many eyes on our campaign as possible! Kickstarter gives you a head start with over 30 million visits a month to their platform. It’s the most popular crowdfunding platform available, and when you want to get noticed by the masses it pays to go where they go.
2. In Kickstarter we trust
Maybe it’s the marketing. Maybe it’s their 36% success rate (which by the way, is far beyond other crowdfunding sites). But Kickstarter is a name start-ups and consumers trust – and when you’re trying to build confidence in your own new, unheard-of inventions – using a platform which already exudes a sense of reliability and security, is a huge bonus. Persuading your followers to part with their cash and back a project which may not be able to deliver goods for MONTHS is hard enough; you don’t want a spurious platform to dissuade potential pledgers from committing.
3. Visual focus
Getting seen online is one thing. Getting your brand and products seen and understood (by the people you want to resonate with) is another. Visual content is key. We love Kickstarter for how simple it is to include plenty of visual content to portray our project in exactly the right light. From video to product images, to an illustrative project schedule. Kickstarter helps you to make it easy for those who click-through to your funding campaign.
4. Design to match our brand
While we’re on the topic of visual importance, we knew Kickstarter was the platform for us because it visually complimented our brand too. If you’re presenting a clean, contemporary product, you need a clean, contemporary space to showcase it – Kickstarter provides that.
5. Pre-sales are possible
We want those who are interested in MURO boards to be able to claim theirs, even if we haven’t built them yet! Kickstarter makes it possible to advertise pre-sales without directly taking people’s money – which when you’re a completely new brand takes a lot of trust building.
6. We can do things on the go
First-time crowdfunders don’t often have the luxury of being paid to get campaign attention. We’ve got other commitments, like a full-time job we need to squeeze our dream around. Kickstarter’s comprehensive app makes starting a crowdfunding campaign possible ANYWHERE! Get things done on the go.
7. Previous play project success
Finally, who wouldn’t be tempted to go with Kickstarter when the most crowd-funded educational toy in history went with the platform for their campaign. Cubetto (from Primo Toys) raised a whopping $1.6 million dollars back in 2016 (way surpassing their $100k target) and they’re not the only beautiful play piece we’re happy to follow in the footsteps of. Take a look at these other unique Kickstarter play projects you’ll want to own.
8. All or nothing
Crowdfunding relies on the fulfilment of a promise, we like that our campaign is ‘all or nothing’ meaning anyone who pledges knows that they will only pay IF we succeed. And if we reach our total, it’s a clear sign the interest and funds invested will see the project fly as expected.
MURO Busy Boards are the first completely customisable busy board for babies and young children. Providing hands-on fun and stimulation for little fingers (and minds) while acting as a stunning, modern addition to your home interior. MURO mixes a contemporary modular plug-and-play design with a traditional high-quality wooden build. Click to find out more about our campaign and back us now!
Remember, it’s all or NOTHING. Pre-order your MURO busy board now